Why should a business invest in electric car charging stations?

  • Why should a business invest in electric car charging stations?

    https://www.evlaidai.lt/en/charging-stations


     

    Industry experts predict that soon every tenth vehicle on the road will be electric. Many European countries are actively pursuing electrification to significantly reduce carbon emissions by 2030. This means electric vehicles (EVs), chargers, and charging stations are becoming an integral part of our lives. What once seemed like a distant future is now a reality.

    Lithuania is keeping pace with the rest of the world. According to the Ministry of Transport and Communications, as of December 1, 2020, there were 4,327 registered EVs (pure EVs and plug-in hybrids) in the country. While this number may not seem impressive at first glance, it represents a significant increase compared to January 1, 2020, when there were only 2,606 EVs on Lithuanian roads. The Ministry projects that by 2030, there will be over 230,000 EVs in Lithuania, supported by incentives for individuals and businesses to adopt electric vehicles.

    The EV-related business sector is not yet saturated, providing opportunities for entrepreneurs. Businesses that want to thrive in an increasingly EV-friendly world need to adapt and take the initiative. One way to do this is by investing in EV charging infrastructure for employees and customers.

    Here are the key reasons why businesses should consider installing EV charging stations on their premises:

     

    Customers value eco-friendly initiatives

    Today, consumers place greater importance on company ethics than ever before. Businesses addressing social or environmental issues tend to earn positive recognition and loyalty from their customers. Many people are increasingly choosing to purchase from or collaborate with companies that align with their personal values.

    Installing EV charging stations for customers or employees demonstrates support for green energy and a forward-thinking attitude. Whether you're a retail chain installing chargers for shoppers or a logistics company adopting electric trucks, this move reflects your commitment to sustainability.

    Such initiatives can also help businesses achieve recognized sustainability certifications, such as the LEED certificate. For real estate companies seeking environmental accreditation, installing EV chargers is often essential.

    This action not only enhances your brand image and reputation but also increases customer loyalty and attracts new clients, particularly as EV ownership grows. It can also help retain employees who care about environmental and social issues. Providing EV chargers on your premises actively encourages eco-friendly behavior among employees, customers, or tenants. Plus, you’ll feel good about contributing to a healthier planet!

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    A simple way to become a destination

    Just as free Wi-Fi has become a standard offering in public spaces across Europe, EV charging will soon be expected everywhere. Customers will look for their favorite shops, restaurants, and hotels to provide EV charging facilities – and if these aren’t available, they may simply choose another provider. Why not let customers charge their vehicles while shopping? It’s convenient and practical.

    For businesses in remote locations, such as auto repair shops or hotels that require longer travel times to reach, EV charging stations become even more critical. Customers traveling long distances need reliable charging options to continue their journeys. This also applies to commercial or residential properties. Office space providers are increasingly expected to offer charging solutions for employees. Similarly, tenants who own EVs naturally expect to charge their vehicles at home and work.

    Future employees and partners who rely on EVs will increasingly see charging stations as a basic necessity. Companies offering this amenity are likely to attract these individuals while those without charging options may struggle. Workplace charging will soon become the norm as more people commute using electric vehicles (including scooters). Therefore, the benefits of EV charging stations extend beyond customer satisfaction. These stations also support internal business needs by aiding recruitment and boosting employee loyalty.

    Installing EV charging stations will enhance your brand visibility and attract new customers. Specialized apps and maps that list EV charging locations help EV drivers plan their routes, opening doors to potential clients for your business.

    Statistics suggest that EV owners generally have higher incomes, which means they may spend more at your business (whether it's a restaurant, café, or hotel). Moreover, as battery technologies advance and EVs become more accessible, investing in EV infrastructure now will future-proof your business and make it more appealing to customers.

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    Key reasons for businesses to install EV charging stations

    As discussed, there are many interconnected reasons to install EV charging stations. These include:

    • Attracting environmentally conscious customers.
    • Enhancing appeal to new, forward-thinking employees.
    • Gaining visibility on EV charging maps and being included in travel plans.

    Since EVs are our future, there’s no better time to invest in it!

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